Agencies
Standardise client delivery without rebuilding inherited sites from zero. Universal By Foundation is strongest when agencies inherit messy reality and still need to deliver reliably.
Use cases
Who Universal By Foundation is for
Different buyers want different outcomes. The product should say that clearly instead of pretending everyone is just “a user.”
Individuals
Lite should give solo users daily-reset access to all core conversion routes, the hosted workspace, and the main connectors without forcing them into agency tooling.
Designers
Preserve structure through handoff and move polished layouts closer to builder-ready output without giving everything away to one ecosystem.
Developers
Turn code and templates into builder-compatible structures for handoff, editing, and reuse when a site needs to become operational for non-developers.
Common jobs
Typical outcomes buyers actually want
- Migrate inherited Elementor sites into Divi delivery
- Move Divi-heavy client work into Elementor ecosystems
- Convert code sections into builder-editable output
- Reduce rebuild hours during handover and stack changes
Access expectations
Where these buyers will meet the product
Agencies may live in the dashboard and plugin workflows. Individuals may stay in the hosted workspace. Designers and developers may use ChatGPT or Claude connectors first, then move into the dashboard once work becomes repeatable.
Connector rule
The engine should feel unified
Whether someone enters through the website, the WordPress plugin, ChatGPT, or Claude, the result should still feel like one product with one entitlement model and one conversion history.